Collectibles store targets pre-security shoppers at Harry Reid airport

Harry Reid International Airport is adding a new retail option for travelers who do not want to wait until they are inside the secure zone. Shopall Fans, a retailer specializing in trading cards and fan collectibles, will hold the grand opening for its pilot store on Tuesday, Nov. 17.

The location will occupy a space in Terminal 1’s pre-security shopping area, situated directly in front of Starbucks and Wendy’s. This placement allows ticketed travelers and members of the public to access the shop without passing through a TSA security checkpoint. Organizers noted that the store will feature interactive technology alongside standard collectibles.

The pricing strategy includes a specific nod to the local geography. Organizers confirmed that the shop will offer $7.02 trading card specials, referencing the Las Vegas area code, in addition to other exclusive offers. This approach aims to attract both casual shoppers and dedicated collectors.

The timing of the opening is calculated to capture high-volume travel periods. The launch precedes Las Vegas Race Week and the start of the holiday season. Airport statistics show that more than 8.5 million passengers traveled through the facility during November and December 2025, indicating a strong baseline of foot traffic for the holiday months.

Marcos Modiano, president of Shopall Fans, stated that the company sees a growing demand for sports collectibles among visitors who are on the move. He cited the city’s high concentration of professional athletes, major sporting events, and entertainment experiences as key drivers. Modiano explained that the pre-security location allows the business to reach both arriving and departing travelers, creating a retail destination that extends beyond traditional airport shopping.